In the early 1990’s, companies started to listen more systematically to the “voice of the customer” (VOC)* after the quality movement made it clear that companies had room for improvement in this regard. Companies could more precisely identify how to provide the most value by dissecting the customers’ voice so that they could hierarchically structure and prioritize their […]
Archives for January 2013
Good Domain Parenting
When speaking about social media, I often draw laughter when I say that I find it incredible that there are still parents out there who name their babies without first checking if the matching domain name is available. What they don’t know is that I am only half-joking when I make that statement. Perhaps “incredible” […]
B2B Social Media in Silicon Valley
Took the Southwest shuttle from Orange County to San Jose in Silicon Valley today and met with some marketing executives at a major B2B company. It was educational for me to hear first-hand accounts from marketers about their struggles selling social media initiatives to non-marketing executives. Without strong companywide support, the social media efforts undertaken, however […]
What Social Media Can Do
In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media: Communication/Conversations Connection/Network Humanization/Personalization Marketing Research/Opportunity Identification Brand presence/Awareness creation Reminders about ones existence Employee […]
3 Keys to Social Success
There are many guidelines out there when it comes to how one can achieve success through the use of social media. To me, three core perspectives stand out as being particularly critical. Long term perspective. Without the patience to develop long-term relationships and networks, one is likely to fail. To strive for short-terms results may […]