Social Media & Global Marketing Professor
At the beginning of the Spring Semester, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. A company heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and [...]
Glad I made it to Cal Tech where the Skeptics Society led by Michael Shermer hosted Adam Grant for a talk on his book “Give and Take.” In his presentation, Adam offered persuasive examples of how people who are indiscriminately helpful to basically anyone who asks can get ahead by accumulating a wider network over [...]
I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing class was visited by Melanie and Devin Duncan. Melanie Duncan graduated in 2008 and met her future husband Devin Duncan while he was also studying at Chapman University. As true serial entrepreneurs, they have [...]
“Det Goda Tramset” is a soon to be released book in Swedish by Åsa Stenström and myself. For more info in Swedish, please check out this interview featured on Swedish national television in “Gomorron Sverige” on March 6, 2013. Om någon söker mig så nås jag bäst via mail till contact@niklasmyhr.com eller via min och [...]
Today’s wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are [...]
“Content is King” is an oft-uttered “secret” to success in social media and while I don’t think content will become unimportant any time soon, it is also becoming increasingly clear that just offering content, even good quality content, will not be enough any longer if it ever was. “Context is King” is an alternative statement [...]
There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is [...]
When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that [...]
Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC [...]
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