Social B2B Humor

Obviously, humor and B2B marketing don’t go well together, OR perhaps it should be the other way around! Humor and B2B marketing can go extremely well together! At least, it worked out greatly for Cisco a few years ago when they released a Valentine’s video produced by leading business comedian Tim Washer. Check out the […]

Voice of the B2B Customers’ Customers

In the early 1990′s, companies started to listen more systematically to the “voice of the customer” (VOC)* after the quality movement made it clear that companies had room for improvement in this regard. Companies could more precisely identify how to provide the most value by dissecting the customers’ voice so that they could hierarchically structure and prioritize their […]

B2B Social Media in Silicon Valley

Santana Row, San Jose

Took the Southwest shuttle from Orange County to San Jose in Silicon Valley today and met with some marketing executives at a major B2B company. It was educational for me to hear first-hand accounts from marketers about their struggles selling social media initiatives to non-marketing executives. Without strong companywide support, the social media efforts undertaken, however […]

Social B2B Relationships

The fact that many business-to-business (B2B) relationships are characterized by long-term norms of trust and commitment should not be news to either academics or practitioners. The value of establishing loyal partnerships between buyers and sellers to ensure consistent delivery of customer satisfaction has become increasingly evident. Such partnerships typically involve multiple people in each company […]

When I Almost Kissed Amber Naslund

Amber Naslund and Niklas Myhr

Can’t see the video, please click here Amber Naslund, or @AmberCadabra as she is known on Twitter, coauthored “The NOW Revolution” (with Jay Baer) which details how businesses can get faster, smarter, and more social. In this video interview, she offers her take on the role of social media in B2B (business-to-business) marketing. She also […]

Neal Schaffer Unplugged on Social Media in B2B

Niklas Myhr and Neal Schaffer

Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion […]

Rebirth of the Social Salesperson

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100 years ago, the personality and the perceived character of salespeople were key determinants of success as these traits would command both liking and respect.1 However, in Arthur Miller’s 1949 play Death of a Salesman, Willy Loman complained that the sales profession was becoming “all cut and dried” and that you no longer could sell […]