Social Media & Global Marketing Professor
At the beginning of the Spring Semester, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. A company heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and [...]
I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing class was visited by Melanie and Devin Duncan. Melanie Duncan graduated in 2008 and met her future husband Devin Duncan while he was also studying at Chapman University. As true serial entrepreneurs, they have [...]
Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC [...]
When speaking about social media, I often draw laughter when I say that I find it incredible that there are still parents out there who name their babies without first checking if the matching domain name is available. What they don’t know is that I am only half-joking when I make that statement. Perhaps “incredible” [...]
In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media: Communication/Conversations Connection/Network Humanization/Personalization Marketing Research/Opportunity Identification Brand presence/Awareness creation Reminders about ones existence Employee [...]
Excited to be appointed Director Executive Education at the Argyros School of Business and Economics, Chapman University. This will be in addition to my regular job as a Marketing Professor as we begin exploring the market in Orange County and beyond.
Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion [...]
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