Chapman Students Boost Swedish Startup’s Social Media

May 13, 2013 by 2 Comments
Gina Jue on Skype with Oricane COO Josefine Åhl

At the beginning of the Spring Semester, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. A company heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and [...]

Filed Under: Chapman University, Innovation, Scandinavia, Social Media, Sustainability, Sweden Tagged With: , , ,

Voice of the B2B Customers’ Customers

January 31, 2013 by Leave a Comment

In the early 1990′s, companies started to listen more systematically to the “voice of the customer” (VOC)* after the quality movement made it clear that companies had room for improvement in this regard. Companies could more precisely identify how to provide the most value by dissecting the customers’ voice so that they could hierarchically structure and prioritize their [...]

Filed Under: B2B, Innovation, Relationship Marketing, Social Media Tagged With:

Brian Solis virtually at Chapman University

January 2, 2013 by Leave a Comment
Brian Solis via Skype

Recently, Brian Solis, Principal Analyst at the Altimeter Group, took the time to share some of his insightful perspectives with my Internet/Social Media Marketing class via a Skype conversation. Please check out the video and/or read the interview excerpts further below. From Social Commerce to Syndicated Commerce Brian Solis suggests that the meaning of social commerce depends [...]

Filed Under: Entrepreneurship, Innovation, Social Business, Social Media Tagged With:

10 Social Media Predictions from 1969

September 9, 2011 by 2 Comments

In recent years, social media has played a key role in bringing about dramatic changes in business, consumer cultures, and even whole societies. Businesses are becoming more transparent and are also held accountable for their actions as citizens are empowered with more real-time and unbiased information. Consumers are (perhaps reluctantly) accepting a reduced amount of [...]

Filed Under: Innovation, Social Media Tagged With: , ,

Business Week features Chapman University & the Innovation & Humanity Summit

February 3, 2010 by Leave a Comment

Business Week published article, A Push for Ethical Innovation, on 2010 Innovation & Humanity Summit at the Argyros School at Chapman University. Interview with Glenn Llopis, the Executive Director.

Filed Under: Chapman University, Innovation, Sustainability