Today’s announcement that Microsoft is buying the cell phone part of Nokia (their Devices and Services Division) was hardly shocking. Yet, it is a noteworthy event and also a little bit saddening given that it represents a significant milestone in the downhill slide of Nokia from its heights as the undisputed leader in cell phone manufacturing only […]
Supply Chain Management
Social B2B Relationships
The fact that many business-to-business (B2B) relationships are characterized by long-term norms of trust and commitment should not be news to either academics or practitioners. The value of establishing loyal partnerships between buyers and sellers to ensure consistent delivery of customer satisfaction has become increasingly evident. Such partnerships typically involve multiple people in each company […]
When I Almost Kissed Amber Naslund
Can’t see the video, please click here Amber Naslund, or @AmberCadabra as she is known on Twitter, coauthored “The NOW Revolution” (with Jay Baer) which details how businesses can get faster, smarter, and more social. In this video interview, she offers her take on the role of social media in B2B (business-to-business) marketing. She also […]